IT Professional Presentation Essay Example for Free

IT Professional Presentation Essay Presentations are meant to be professional with a lot of effort required in the structuring of speech and the assurance of putting across the right message. Professionals in any field or walk of life need to have a good speech which would make them better presenters and hence a noticeable being among all the other employees. An organization has hundreds and thousand and sometimes even more than that employee in number. To make oneself noticeable in the eyes of the one that matter, makes a lot of difference in the career growth. Hard work is something that everyone does but few are those who are able to present it in a manner that enables the top officials to notice you. There are many ways to present and presentations are becoming increasingly common in today’s world. PowerPoint and Flash are the most utilized of all but written means of assistance and even plain verbal speech is also presentation. All these means of presenting are justified depending on the situations and the matter to be presented. Hence, it is not the material that matters to a large extent but it’s what you say right at the right time is what matters. Introduction Information system can be any organised combination of people, hardware, software, communication networks, and data resources that collects, transforms, and disseminates information in an organisation. Like any other system operates within an environment, information system and technology are very important in contemporary business, because they have become a significant component for success in any organisation, such as university, healthcare centre and company. However these are the most important and vital in internet business area because it cannot be managed without information system and technology. In addition internet business can increase their sales and profits by implicating efficient and effective e-commerce which is one of major parts of information system. There are big names that are involved with the IT industry such as the Amazon. com which is solely an internet based company. Other multinationals such as McDonalds are also involved in it despite being a fast food organization. Brief information regarding the two organizations are as follows. Critical Analysis of the Presentations ‘Things they are Achangin-1’ talk about the computer and Information Technology details. It starts off with telling the memory capacity of a computer. The different memories and the capacities that a computer and its hardware has, is explained in the presentation. Along with that it talks about the computer networking and the usage of broadband. It had become increasingly famous and popular in the current years and most of the people in the world have it. ‘Things they are Achangin-2’ on the other hand talks about other energy sources such as batteries and cars and how their mechanism works. These two mentioned sources have also become increasingly important over their years for day to day life. Along with that it has compared their mechanical sources with human body and mind and has talked about the structure of a robotic body. Delivery Channel Strategy ‘Delivery Channel Strategy’ defines the objective of delivery channel which are Projecting and representing the brand defending and developing the active consumer base, obtaining new customers and meeting essential service requirements. It also talks about the benefits of branches, which branches are used more for financial services and why. It explains self servicing and explains the benefits of automated machines which empower the customers. It takes into account the different product used by the financial institutions and their usage. Key Implications of Delivery Strategies In order to have an effective delivery strategy, one needs to take into account all the aspects that come before that as well in order to execute the plan in the most effective manner possible. The following delivery process is explained with an example of Amazon. com, the online trading place. a) Goods, products, ecommerce solution: It started off as a book store with an online presence but later on it kept on adding products in its portfolio and now they have different categories in which they divide their products into such as ‘Books, Music and Movies’, ‘Clothing and Accessories’, ‘Computer Office’, ‘Consumer Electronics’, ‘Food and Household’, ‘Health and Beauty’, ‘Home and Garden’, ‘Kids and Toys’, ‘Sports and Fitness’, ‘Tools and Automotives’, ‘Bargains’ and ‘Gifts and List’. There are further bifurcations within these categories as well which offers further variety to the customers. There services are divided into the categories of ‘Make Money’, ‘For the Community’, ‘For Developers’, ‘For Advertisers’ and ‘Partner Services’. .A9. com caters to the information content requirement which is a search engine present directly on the Amazon. com. (Amazon, 2007). b) Performance and services: The existence of the website over this long period of time indicates its efficiency and the level of customer satisfaction. The website is very well put together so that the customer can easily find their way through to their desired destination. â€Å"Amazon. com, BN. com, and Half. com aren’t getting any complaints at all because they are very simple to use and to understand. Each of these web sites are made for the computer illiterate or just plain lazy† (B2C e-commerce design and performance for Amazon. com, BN. com, Half. com, n. d. ). c) Personalization: The site lay out of the website is also user friendly and it takes no time to find where one wants to go unlike the complicated sites which are hard to browse. It offers the customer to personalize by offering a shopping cart just like an actual shopping mall to create a sense of personalization. They have many products and services and â€Å"different categories of all their items. They also have the option to make â€Å"Your Store,† this is where they store all the information that you like the best and what products you are most interested in† (B2C e-commerce design and performance for Amazon. com, BN. com, Half. com, n. d. ). This gives a sense of individuality to the customers wanting them to come back for a visit. d) Communities and Look and Feel: Amazon. com also offers chat forums for the customers in order to discuss their views and opinions. This is also one reason for the customers to visit the website. ‘Internet Chat Headset Forum’ is one of the examples of their chat forums and virtual customer online communities. The storefront of Amazon. com has been rated high as it offers a number of varieties on the page and also provides clear layout for the customer to assess where they are required to go. e) Incentives: Amazon. com offers different incentives to the customers such as bargains of Friday Sales, Today’s Deals and many more. It offers auctions and personal accounts to give the customers a sense of individuality and personalization encouraging them to visit more often. f) Security Reliability For such sites security is utmost important and therefore it can be said that â€Å"Security and Privacy Policy for these are very well put together and are very private† and one has to â€Å"go through various checks and double checks for e-mail and password verifications. This ensures that the website company and you have the right passwords and e-mail addresses for your privacy and protection. They also have protects programming on their sites to ensure that no one can get you password, e-mail address, and most important your credit card number† (B2C e-commerce design and performance for Amazon. com, BN. com, Half. com, n. d. ). g) Successful achievement One of the many highlighted features of the website is that very recently â€Å"Amazon. com is to Webcast Investor Conference Presentation Morgan Stanley Technology Conference† (Business News, 2007) which is considered to be a huge achievement for the organization along with earning million of dollars of revenue. Another one of its achievements could be the introduction of software called the Amazon S3â„ ¢ which is â€Å"a simple storage service that offers software developers a highly scalable, reliable, and low-latency data storage infrastructure at very low costs† (Amazon Web Services Launches Amazon S3, a Simple Storage Service for Software Developers, 2005). Ethics and Professionalism in the ICT discipline ‘Ethics and Professionalism in the ICT discipline’ talks about the importance of the code of ethics in the professional environment not for one’s career but for the sustainability of its moral values. It describes Ethics as Doing good, Not doing bad, Not screwing people, Only screwing the competition, Letting the competition screw you, Doing things right, Doing the right thing. Key Implications These key implications of Ethics in IT are explained with respect to the example of Amazon. com. For such sites security is utmost important and therefore it can be said that â€Å"Security and Privacy Policy for these are very well put together and are very private† and one has to â€Å"go through various checks and double checks for e-mail and password verifications. This ensures that the website company and you have the right passwords and e-mail addresses for your privacy and protection. They also have protects programming on their sites to ensure that no one can get you password, e-mail address, and most important your credit card number† (B2C e-commerce design and performance for Amazon. com, BN. com, Half. com, n. d. ). Risk Assessment of Ethics in IT Despite the existence of internet over the years, it has still not been able to gain trust regarding the transactions online. Amazon. com along with other organization based online for selling face the challenge of assurance of security to its customers. As for Amazon. com, it failed to provide trust in regard of security to e-commerce project because they did not concern about technical risks. Despite the presence of a huge customer base, a lot of potential customers are hesitant to buy from amazon. com because of this particular reason. However, there is a long procedure regarding the security of credit cards and its personal information which is utilized by many websites present today. â€Å"Many sites that accept credit cards claim they are secure when they have an encryption certificate. This is where you can see the padlock symbol at the bottom of the screen. The encryption certificate encodes the message with the credit card details when it is sent and the organization issuing the certificate (e,g, Thawte or Verisign) verify the business before they issue it. (E-commerce Security, n. d. ). Amazon. com follows the same long procedure of ensuring that the customer feels safe but even then there is a lot of chance of stealth of the information and its misutilization might lead to disastrous losses to an individual. This is the fear that stops the potential customers from entering into the market of internet. â€Å"If credit card numbers are stored on a server they are still potential targets for a hacking attack. Afferent Media protects its server with anti virus and firewall systems. Its ultimate defense though is that it does not store any credit card numbers† (E-commerce Security, n. d. ). Hence, despite the effort, due to technical risk involved Amazon. com is facing the same threat as many other online retailers. Although Amazon. com has developed a trustworthy image over the years but when it comes to monetary losses people are hesitant to take risk as the loss incurred might get too huge to counter. This technical risk can however be countered in order to gain the potential customers that are hesitating at the moment. This can be countered if â€Å"transactions are carried out in real time, in just the same way as an EFTPOS machine. The message is encoded and sent to the bank, if the card passes the checks then funds are transferred directly to the vendor. This is just like when you buy petrol or shop in a supermarket. The vendor swipes your card in and EFTPOS machine, they do not store the card details. † (E-commerce Security, n. d. ). Like every weakness, if this factor is also addressed in its early stages it might not even classify as a problem and may be included in one of the challenges but the more Amazon. com delays it, the more it might lead to disaster and reduction of customer base. It has the advantage that the solution has already been identified, therefore the company just needs to incorporate this procedure in its security e-commerce procedure and keep proper checks and balances over a period of time and the job is done. Once the authenticity of the procedure is verified, it would not be hard for customer to develop trust in the online services. Despite the overall success of the organization, there are still factors that it needs to counter before the issues convert into real threat to the existence of the organization. The security factor is always vital in e-commerce as no customers would want to risk their monetary gains for shopping online. Lean Thinking ‘Lean Thinking’ is a presentation which defines the importance of customers with the help of practical examples taken from different scenarios. It also takes into account the impact of value on customer’s choice and the importance of value in a product. Key Implications McDonalds is a world wide known brand and hence it is famous and loved all around the world for its customer hospitality. A fast food chain, so customer friendly has also made use of the IT sources which is explained as further. The company is a fast food chain across the world known by the name of McDonalds. It is world renowned and is among the top most fast food chains across the globe. It has different kinds of fast foods in its menu ranging from rapid on-the-go burgers to healthy breakfasts and other food items. The organization is known for its quality and variety in food across the globe along with paying its full due to the corporate and social responsibility to the members of the society. Our organization not only is concerned about regular people who are health or weight conscious but also make sure that people with certain individual problems are also given attention to. The entire nutrition information is available on its website and can be completely relied on as it is taken from â€Å"from testing conducted in accredited laboratories, published resources, or from information provided from McDonald’s suppliers. The nutrition information is based on standard product formulations and serving sizes. All nutrition information is based on average values for ingredients from McDonald’s suppliers throughout the U. S. and is rounded to meet current US FDA NLEA guidelines† (McDonalds – USA, 2006). Despite of enjoying the top most notches in most of the countries we are present in; it is made sure that the organization does not lag in its due responsibility towards its customers, employees or the society it caters to which is evident by the brochure of Corporate Responsibility by McDonalds. This brochure is known as ‘The McDonalds USA Corporate Responsibility Brochure’ and another third worldwide corporate responsibility report has been published recently in 2006. It has the ability to adapt to country to country environment and culture. It pays utmost importance to kids and their meals and therefore because of that reason we have specialized meal for children as well. These meals are set with kids preferences in mind and offers incentive such as toy gifts which children can enjoy along with their respective meals. Capabilities and Potential with Risk Assessment McDonalds is known for its customer service and for increasing indulgence in the technology sector as well. McDonalds has some of Information technology involved in its procedures as well as to offer to the customers. As a Manager it is very important to be well equipped and well informed regarding the knowledge of the on-going dynamics in the information technology sector of the country. The advancement of the organization in the information technology sector is indicated by the fact that it offers one of the most novel technologies of the information system which is the McDonald’s Wireless Connectivity. It offers Wi-Fi service to its customers so that they can even bring their work to McDonalds along with enjoying a good meal. Its not just limited to United States which is one of the most technologically equipped country of the world but 7,000 outlets around the globe. We believe in giving the best to our customers and Wi-Fi is a part of it as â€Å"We believe in bringing you innovative and convenient services that enhance your McDonalds restaurant visit, and Wi-Fi is a perfect example. As McDonalds continues to deliver fast and friendly food service at more than 30,000 convenient locations around the world, you can now enjoy the possibility of staying connected with friends, family and co-workers† (McDonalds Wireless Connectivity, 2006). Apart from this, our organization has even stepped in introducing a technology that would bring into use the real time network used by huge and well-known places such as Wal-Mart. In order to manage its hardware and software in different location across the globe, it took help of the Fujitsu Philippines Incorporation to implement a system the system. The system is called Help Desk which enables in the monitoring of the inventory system and the management of the SMS and documents. Due to Help Desk the technical support service now take half the time it previously did. (McDonalds Philippines improves customer service via technology, 2007). Due to high volume of sales of McDonalds around the globe, the manual or low level storing data system is not anymore a product of efficiency for the organization. Therefore, it has moved a step forwards and â€Å"The PC POS system replaced proprietary computer registers that delivered information to in-store processors. These computers are a McDonalds restaurants black box, recording information on operations such as an individual stores total sales for the day, and the number of patties, buns, cups and other products used, and delivering it back to the McDonalds mainframe systems in Oak Brook each night over a modem connection† (Food, Folks and Forecasting, 2006). We as Managers also make use of this technology to place orders to the suppliers for replacement as well, hence making tasks easier for everyone of storing the large bulks of information everyday. The Future of Business Information System ‘The Future of Business Information System’ talks about the consultancy by Dennis Keeling. It takes into account the trends in business cycle, the types of business applications and the industry changes. It talks about different operating systems and system designs and data file structure. Key Implications of The Future of Business Information System The most upcoming trend in the future is outsourcing. Outsourcing is a trend that has recently become very popular among the multi-million and multi-billion organizations around the world. Outsourcing â€Å"often refers to the delegation of non-core operations from internal production to an external entity specializing in the management of that operation† (Wikipedia, n. d. ). There are various functions of an organization that are not the main operations and therefore can be outsourced to other parties such as â€Å"Business segments typically outsourced include information technology, human resources, facilities and real estate management, and accounting. Many companies also outsource customer support and call center functions, manufacturing and engineering† (Wikipedia, n. d. ). There are several reasons why one would outsource their operations to an outside party, which might include the purpose of exploiting cheap labor in case of third world countries or utilizing the efficiency of specialized expertise in a particular field of work. Outsourcing might also involve reducing the cost even it effects their quality to a slight extent. IT outsourcing helps improve the efficiency of IT department as after outsourcing there is special attention given by an entire group people to only one operation, hence in return increasing its importance and therefore its efficiency. IT outsourcing might also be done due to cost reduction by utilizing brains that are willing to work for less as compared to the human resource that is present domestically. Along with a lot of benefits in outsourcing, there comes a bucket full of criticism as well. The critics believe that outsourcing reduces the quality of the operation outsourced hence reducing the overall performance of the organization. Hence, it is believed that organizations reduce their cost by compromising on their quality and exploiting cheap labor by outsourcing. On the other hand â€Å"proponents of outsourcing believe that arguing that outsourcing leads to lower product quality is pointless because if it were true, consumer demand will force firms to shift back to producing the good or service in-firm rather than out-firm† (Wikipedia, n. d. ). Risk Assessment regarding Future of IT With respect to outsourcing, the possible risk or problems that IT could face in the future are as explained further. There are different outsourcers depending to where they are located. They include three kinds that are outsourcing, offshore outsourcing and offshoring. Although these terms are used as a replacement of the other but their meaning is different from one another. Outsourcing is the allocation of an organization’s operation to another responsible party. Now the difference lies in the presence of this third party, that is, if the third party is located outside the host country, it is known as offshore outsourcing. While on the other hand, offshoring is when an operation of an organization is taken to another country without transferring control to the third party. Hence the difference is of transfer of control to another party, that is, the power remains within the organization in case of offshoring while in offshore outsourcing it is transferred to the third party. In case of IT offshore outsourcing, the main country that receives the majority deals is India due to its IT success in recent years with able IT graduates and world-renowned IT universities present in India. Different problems might occur due to the location of the outsourcer, that is, in case of offshore outsourcing, the cost of checks and balances, transportation, dealing across distances might end up being equal or surpassing the cost cut that is the purpose of outsourcing. Hence, nullifying the effect of outsourcing with the cost incurred for distant dealing. â€Å"One issue offshoring of technical services has brought more attention to is the value of education as an alleged solution to trade-related displacements† (Wikipedia, n. d. ). The foreign location of the outsources in case of offshore outsourcing and the exapanding of business globally in case of offshoring might also be subject to crticism due to the reason that it causes the host country to suffer with opportunities travelling to other countries rather than being available to others. Hence, along with certain positive outcomes, outsources is subjected to a sufficient amount of criticism as well. In order to counter the crticism, it would have to scrutinze itself and remove such drawbacks. Weaknesses in Current Information Technology Capabilities However, the McDonalds journey may be rapidly moving towards the success ladder but there are several pitfalls that have occurred in its Information System and its capabilities. For us as managers, it is very important to identify those pitfalls and rectify them as soon as possible in order to avoid any forthcoming problems or issues. The technological world is an extremely rapidly evolving environment, with information becoming obsolete after a certain period of time. Hence, it is very important for the Managers to take that into account and be on the constant guards to protect their image. Wi-Fi is a very innovative and healthy technology but in those countries that are well equipped to support this kind of technology and the citizens prefer to have it in a restaurant. As per a management’s perspective, to implement it in a country like Bangladesh or Pakistan, where there isn’t much knowledge of technology among the masses, would not only be unfeasible but also irrelevant expenditure. As for the PC POS System implemented, it does save time but being a Manager it is very important to receive the detailed information to further process it for other uses which it failed to do. â€Å"The data that is batch-dumped to the McDonalds mainframe system in Oak Brook every night doesnt offer the detail McDonalds executives needed and, worse, took as long as a week to be compiled analyzed and distributed to managers who would then order more patties, buns, etc. from McDonalds vendors†. Hence, it needs to take that into account as well. Professional Presentations Requirement of Soft Skills All the organization of such calibre are required to have high aptitude personnel in it with the presence of hard skills as well as soft skills. In order to sell your product, one has to make sure that its presentation and the its communication is up to the mark. The more the people are convinces the more is the popularity of the product or service meant to be. It is very important for a professional to possess the skills of speaking well and hiring such professional can be a tedious process but all the effort is worth it. Hiring is a very difficult process; it takes a lot of time, patience, and money. Gone were the days when management only looks for technical skills alone, now, they are more focused with soft skills referring to non technical skills of an individual. What are soft skills? According to Mannering (1998) they are considered to be harder to identify, to distinguish. Ironically, for many managers, the soft skills are the hard skills. Ask anyone who has had to manage change, deal with organizational politics, or build a disparate group of people into an effective team (Holbeche, 2006). Platinum skills are developed through training and delegation, active listening, giving and receiving feedback, and creating a motivational environment. (Topchik, 2004). Companies Who Values Soft Skills Fujitsu Here’s an excerpt from an article â€Å"Hi-tech soft skills† IT Training; Jan2007 Fujitsu Services has set up an international Management Academy, headed by Paula Graham (right), to help IT professionals brush up on their interpersonal skills As they progress up the career ladder, many IT professionals could find themselves at a crunch point. They have been hired and valued primarily for their technical and engineering abilities, but as they become more senior they will be expected to adopt more custodial and managerial responsibility over junior colleagues. But where, along the way, were they supposed to have picked up these managerial and interpersonal skills? IT giant Fujitsu Services is tackling the problem of helping the technical person be a better people manager with a new company-wide experiment in delivering soft skills training at leadership level. This programme is about raising the bar on the organization’s people management skills, adds Jeremy Hill, London-based managing director of training partner DIEU. Fujitsu employees are comprised mostly of IT professionals, yes they have all the various technical skills that needed to become one of their programmers, and they keep on giving other technical trainings in order to stay competitive and knowledgeable on diverse IT trends. And yet, management feels they lack something, they need to brush up with communication skills. Employees needed to be more effective communicators; they need to get their message across clearly with the people they are dealing with. Communication is very essential and powerful tool not everybody has the knock off communication skills, and essentially improvement on this part will have a big impact both for employees and their company.

Resolving Conflict and Overcoming Obstacles in Lorraine Hansberrys A R

Resolving Conflicts and Overcoming Obstacles in A Raisin In The Sun    In the play, A Raisin In The Sun, Mother tries to keep everything under control because she believes in her children and their dreams, yet understands that they still need to learn and strengthen their value's as they begin to realize their own aspirations. She is the head of the family around whom the conflicts arise and are resolved. After the death of her husband, Mother struggles to keep her family together by providing the support and guidance they need, and encouraging them to use good judgment and think of the family as a whole before making their decisions. As the family faces various obstacles, each seemingly more severe t... ...in the Sun.   New York:   Signet, 1988. May, Elaine Tyler. Homeward Bound. New York. Basic Books, 1988. Patterson, James T.   Grand Expectations: The United States, 1945-1974. New York. Oxford University Press,1996. Wilkerson, Margaret B. "The Sighted Eyes and Feeling Heart of Lorraine Hansberry." Black American Literature Forum 17.1 (1983): 8-13. Resolving Conflict and Overcoming Obstacles in Lorraine Hansberry's A R Resolving Conflicts and Overcoming Obstacles in A Raisin In The Sun    In the play, A Raisin In The Sun, Mother tries to keep everything under control because she believes in her children and their dreams, yet understands that they still need to learn and strengthen their value's as they begin to realize their own aspirations. She is the head of the family around whom the conflicts arise and are resolved. After the death of her husband, Mother struggles to keep her family together by providing the support and guidance they need, and encouraging them to use good judgment and think of the family as a whole before making their decisions. As the family faces various obstacles, each seemingly more severe t... ...in the Sun.   New York:   Signet, 1988. May, Elaine Tyler. Homeward Bound. New York. Basic Books, 1988. Patterson, James T.   Grand Expectations: The United States, 1945-1974. New York. Oxford University Press,1996. Wilkerson, Margaret B. "The Sighted Eyes and Feeling Heart of Lorraine Hansberry." Black American Literature Forum 17.1 (1983): 8-13.

Recomendations on mr burger marketing strategy Essay

It was found by our comprehensive market research that the 4 P’s of marketing are the most vital elements for Mr Burger . The customers looks to select fast food restaurant which gives the best value for money. The one that has the best quality of food, the most well priced , the one that has excellent ambiance and surroundings, the one that is most convenient to go to and the one that is recognized as a strong brand that gives the maximum facilities to the customers. Product The first thing that is important for Mr Burger is to provide the right quality and type of food to the customers. It is vital that they enhance their menu add additions to the existing menu they have , they can hire international experts to develop food items that gives the customer the taste they most desire . The menu can be further elaborated by introducing non-burger fast food items hugely demanded by the local population . i. e pizzas sandwiches and broast . By introducing these items they will ensure that they are present in wide variety of fast food categories and it will also give the customer a sense of satisfaction as they would have a vast variety and option to choose from when they go to Mr Burger. The other thing that could be done is to make products that are supplementary to the main meals. Excellent variety of shakes , deserts , sidelines like fries and some other ,different’ variety maybe some international item could be introduced like prawns or nuggets could go along very well. In our research we found that a strong competitor of Mr burger, MC Donald’s is vastly liked by customers due to its supplementary items such as the its fries and the Arabian rice and also KFC has high demand for its nuggets as a side line item after broast and its burger. Mr Burger can hire experts that develop the right mix of ingredients that suit the taste of local population. WE found that the local population avoids very greasy, salty and oily fast food items specially burgers ,which are all the features present in Mr Burger items. The other most crucial factor of fast food industry vital for the growth in Pakistan is the quality of food . This factor is specifically crucial to the population targeted by Mr Burger, mainly he middle income group , SEC A and B.to ensure the quality of food the primary thing required to do is get associate with globally recognized quality control and certification companies something like SGS Pakistan which in consumers mind is highly regarded as the most authentic authority in Pakistan. They can then market this affiliation by advertising it so that the consumers know that the food at Mr Burger is most hygienic and has the best quality. The brand could also see to create standard in suppliers of ingredients. They can also see that the workers are thoroughly trained and observed that they maintain high standards . To ensure higher reliability they can alos have the option of open window kitchen which means that the consumers are able to see how the meal is being cooked , the cleanliness in the kitchen and the cleanliness and hygiene of the their stock keeping place . The quality of food can also be improved by deploying quality control measures, it could be assigned to the manger to check the making process of its food on a step to step basis that sees that quality is being maintained . It could also be done that there are criterias of quality set for type of ingredients they use. Experts can suugest the best quality of chicken , bun , cheese etc needed to make the best thing. Mr buger could also introduce its special sauces , one thing that would add variety to its product , highly demanded by its potential customers. Anoher important factor for Mr burger is to maintain its unique selling point of its burgers and food items i. e its juicy and delicious taste as mentioned by the students we interviewed. They could however further enhance it by making burgers that enthrall the juiciness of its meat. The last recommendation we have to improve the quality of the product , the P of marketing we mentioned earlier is the healthy factor in its food items . Some student girls we interviewed earlier that it was crucial for them to have healty food , one that gives the right mix of nutrition , has the the lowest fat and calories and one that would not only provide the protient of chicket and meat but also gives nutrition present in other items such as vegetables, so it could be done that Mr burger introduce meals and items that are specially made for health conscious people . This would not only give a preference to health conscious segment but develop good customer relationship. These special meals can also be marketed for the people suffering from fatal disease such as cholesterol and other heart diseases , we observed that if a member of a family cant have a type of food , say if the father can not have high cholesterol food it is unlikely for the family to go there and eat thus it is essential for Mr Burger to develop and market such special meals in its menu . Place In our research we discovered that Mr Burger was failing because of another crucial factor of the 4 P’s of marketing, this was the place . It was discovered that Mr Burger does not have enough presence in terms of outlets throughout its market . Majority of the respondents told that the outlet was atleast 13 mins drive away from their houses or work places. This makes it unlikely that customers can visit Mr Burget very conveniently. We suggest that Mr Burger should increase its number of outlets , establishing big outlets In heavy traffic areas such as the sea view or Hyderi or Sindhi muslim areas in Karachi. However it can also establish small centers in high rent malls such as dolmen mall or areas such as zamzama , by doing so it will re establish its positions in peoples minds as a high quality fast food chain . Mr Burger can also affiliate with gas stations and educational institutions, they can share profit and investment with them , but more importantly by doing so it can gain a huge chunk of market share of students and passer by traffic. It was also found that a delivery service was crucial in food business and many people wanted Mr Burger to establish a good delivery system , thus we suggest to them that they partner with food delivery services and websites such as food panda and food delivery that would have a commission of their own but dekiver and market your products to the customers’ who want it delivered. It can make its own delivery system and hire specialists bikers to deliver it warm to the customer. Special delivery departments can be made in outlets that take the call for deliveries process the order separately. It is also vital for the brand to make outlets that maximize customer satisfaction. Feel good factors are very important in the outlets of restuarnts . The outlets should be clean , they should always have good music and nice smell . It is also suggested that to create customer satisfaction and brand loyalty and equity, the outlets should have special designing that highlight comfort , happiness ,security and joy . The outlets should be colorfull and must be well lightened all the time , they should have a special place for relaxation which can be a USP of their outlets. They could get it designed by an interior designer , instaliing paintings and TV screens to have a feel good factor. It is also important that they have some entertainment place for the infants , it was also observed that such things can be of a major interest for mothers and families that allows the children to have fun while they relax. In todays world it is also important for place of sale to have the unique characteristics that would attract customers , Mr Burger could have a high tier wifi setup of which signals are available to the customers 24 hours while present there . A good security system should also be in place at the outlets. Our research also allows us to suggest that that the outlets should have a drive thru system and/or a good parking or valet service available that plays a major role in customers coming to a fast food restaurant. Price We have deduced that Mr Burger should employ competive pricing , value based pricing and good value pricing . These strategies would ensure that all the major segments of the market are targeted. We suggest by our research that most of the items in the menu should lie on a competitive level i. e between Rs 250 – Rs 500. The special meals , one’s that are consciously targeting the health focusing segment can be assigned value based pricing . This will give them an impression of the effort , quality and value of the special diet meal created for them and that ‘this’ meal will ensure good nutritional mix for them. The last is good value pricing in which very basic burgers and meals that are very cost efficient can be made for the lower segment of the society i. e SEC C . The vast lower middle class population can hugely demand these meals and these may work during economically turbulent times. Our secondary research on Mc Donalds veggie burger that was only for RS 25 , introduced in India showed huge success and it maybe relevant using it here. Promotion Our study has shown that promotion and advertising is one the most important consideration for Mr Burger if they want to succeed to re establish their growth, brand ,sales and profits. The best way of creating value for money , establishing a system that gives you personal preference and creates a sense of brand, is best implemented in promotion and advertising activities. Mr Burger wll need to inform its customers about its new products , outlets , its special pricing etc . It will have to also create a sense of persuasion to try its food and also create loyalty. The first thing they should do is create a social media marketing team , by this they will be able to advertise their offerings on Facebook, YouTube , Twitter, etc. These are the most viewed and cost effective way of associating with their potential customers. They should also establish a time frame of marketing activities that would allow them to market on radio, billboards, and specially on magazines such as Home express. This could be done in a systematic and organized way that will start creating for them a word of mouth. They should employ aggressive marketing this would bring them in direct competition with Subway KFC and Mc Donalds, its major competitors. They could conduct some major CSR activities like support a foundation or a cause . This according to our research has a very positive impact on the society and leaves a huge positive mark in the minds of the population specially in Pakistan. To highlight customer preference factor they could make special membership cards that gives daily updates, discounts, and fast track facility during rush hours to people who sign up as members. They could orgainse a big event such as a concert and hire some professional singer or a sportsman to endorse their brand. By doing so they will create buzz marketing. Packaging and other factors It was noted that 7 % of the people said that packaging was an important factor , so we suggest that Mr Burger designs new special packaging for its meals. They should be designed in a way that gives a quality look of the barnd on of colorful and happiness, it may mention their tag line or any motivational statement. It is also important that the service provided to customers is excellent. Special focus and training should be given to employees on how to talk to customer , give highest preference to their queries and suggestions . Special feedback forms should be given to them, which should be immediately looked upon and worked upon. The timing should also be very precise , stocks should be maintained during rush hours so that customer is entertained within 10 mins of order. Our study reveals that these rush ours will be during 2- 6pm and will further increase from 6pm – 10 pm , so maintain stock during this time.

Virtue Ethics A Theory Of Morality - 1448 Words

Virtue Ethics is a theory of morality. It only takes into account the individuals themselves when distinguishing morality. As defined in the Stanford Encyclopedia of Philosophy, Virtue Ethics is the theory that â€Å"emphasizes the virtues, or moral character, in contrast to the approach which emphasizes duties or rules (deontology) or that which emphasizes the consequences of actions (consequentialism).† It is because of it’s seemingly â€Å"rule less† structure that the theory has shown appeal. Virtue ethics places the emphasis on the type of person performing the action as oppose to action itself. This leaves room for the importance of character and a greater emphasis on the intentions of the person rather than the consequences or rules as above stated. This also means that people can learn to improve their moral life by becoming more virtuous. Those in oppose to Virtue Ethics argue that the rules of deontology and consequentialism provide the rigid action gui dance lacking in v-ethics and because of this, what is â€Å"right† or â€Å"good† is’ obliviously’ more clearly defined. Without clarity in what is right/good, how can we know what is more virtuous of a decision? In this paper is will refute the objections to virtue ethics stating that virtue ethics, (1.) Does not specify what the â€Å"right action† is and (2.) Does not provide action guidance. Firstly, a definition of â€Å"right† and is needed to understand the basis of which we will be discussing virtue ethics. According to RosalindShow MoreRelatedMoral Reasoning And Ethical Decision Making1144 Words   |  5 PagesThere are various theories used to explain moral reasoning and ethical decision making. These theories are used to assist people in deciding between the right and wrong acts. 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